Unitarism in the Workplace

Unitarism in the Workplace Generally speaking, Unitarism means that every workplace should be integrated as well as harmonious entity which exists for common goal. In unitarism the managements role is critical and main aim of management is to provide powerful leadership and good way of communiation.In unitarisized organization, Employees should be loyal to their organization as well as their management to meet up their common goals. Most of the unions in the world are existed for loyalty as well as commitment for their employees; however this is the main reason thats why they are not welcomed by Employers. Sometimes Employees became too familiar with management and sometimes this situation creates conflict between each other.( Morris, R., Mortimer, D. and Leece, P. (Eds). (1999) In Pluralism , Management supposed to make not only powerful and different sub-groups but also they has to powered these groups with its own legal loyalties and with their own set of objectives as well as leaders. From this discussion, there are mainly two major sub-groups arises Management and trade unions. In pluralism it is impossible for management to avoid conflict because Management only cares about achieving its objectives and goals and proper attention on Employees are not given, they just provide usual training to their employees to achieve goals. So in Pluralism, Management is totally focused on achieving goals rather then view employees on personal relationships.( Mortimer, D., Leece, P. and Morris, R. (Eds.), (1998)) What is Unitarisim? Well in simple sentence unitarism can be called as theory of ordinary purpose as well as mutual goals with no basic conflict of attention between labour and wealth (capital) As a result of this, Managements role diversify, less diversify towards enforcing and more powerful towards persuasion and Co-ordination. Mainly Trade unions are legal Council of employees, they are mainly dealt with conflict at workplace and it is not considers as a bad thing if management able to manage trade unions, this can lead management towards progress as well as positive change. (Wiesner, R. and Millett, B. (Eds.), (2001)) Conflict is a deviation, the outcome of Conflict may be: Poor communications in organizations between management and employees Poor management style as management may not be able to handle employees. HRM mainly strategic and logical approach for the management, it is also considered as organisations most precious assets People working in organisation donate for organisations success of the business. Human Resource Management had replaced the term Personnel Management as HRM involves the process of managing people in organisation. By simple mean, HRM is the process of employing people , developing their assets, utilizing, caring and compensating their services in terms of the job and managerial necessity.( Wood, J., Wallace, J., Zeffane, R., Schermerhorn, Hunt and Osborn, (2001)) There are mainly two approaches in HRM i.e. Soft HRM it relates with growth of humanism, Management gives proper training to their employees as if they are their personal. Hard HRM it relates with active combination of employees into firm objectives , Management seems to be hard with their employees , mostly they are focused on achieving goals. In Employment relationship, Neo-institutionalism is the term which is an expanded view of pluralist philosophy which is all about the function of rule-making. In management employee relationship, there are mainly two types rules Formal rules Substantive rules Neo-institutionalism also consists some other features such as Neo-intuitionalism is not only open but also endedness in terms of employee relationship Neo-Intuitionalism helps to understand the present in relationship with past Neo-Intuitionalism also describes and helps employees to understand the real world.( Wooden, M. (2000) , page no . 221) From recent Australian studies and world, it is shown that, Most of the work currently following unitarism tool of HRM ,because its been considered as soft HRM and in this Soft HRM, there are several criteria that fulfils todays dynamic worlds needs and wants , such as Soft HRM mainly focused on individuals own performance and its also focuses on individuals own development and in Unitarism , all of the employees and management of organization doing team-based work , so it is more favourable for employers. Where as in hard HRM , Management is mostly oriented towards result achieving , so Hard HRM is not very favourable for To achieve long term financial goals, most of the employers focused on development of employees because this can be proved positively for them in long term. References: Web references: Unitarism VS Pluralism http://forums.vogue.com.au/archive/index.php/t-122217.html Date assessed on 22-08-2009 Unitarily perspective from www.industrialrelations.naukrihub.com/unitary-perspective.html Date assessed on 22-08-2009 Book references: Teicher, Holland and Gough (2006) text book page no 42 to 46 Braverman, H. (1974) Labor and Monopoly Capital: the Degradation of Work in the Twentieth Century, New York: Monthly Review Press (331.0904 B739 1 c.1) Bray, M., Deery, S., Walsh, J., and Waring, P. (2005) Industrial Relations: A Contemporary Analysis, Sydney: McGraw-Hill. Cole, Kris, (2001) Supervision: The Theory and Practice of First Line Management, Frenchs Forest, NSW: Prentice-Hall. Colvin, J. and Watson, G. (1998) The Workplace Relations Handbook: A Guide to the Workplace Relations Act 1996, Melbourne: Butterworth.

Human Knowledge Essay

Anyone writes at one point or another in his lifetime to share his or her experiences, ideas, perceptions, situations, and points of view. Some write everyday in their private diaries to capture their memories. Others write to give way to the expression of their emotions, sometimes, pent up, a fond memory, thoughts, or aspirations, even frustrations. If knowledge is knowing and learning gained through experience then personal essays become one of the rich sources, if not the fountainhead, of knowledge which brings us to the stance of this discourse. The personal and highly subjective approach of the personal essay is not merely entertaining but definitely, it adds much to the stock of human knowledge. There are two bases for the present argument. Firstly, important terms, as they have bearing on the issue, are explained or defined where this discourse attempts to build this position and view on the subjective approach of personal essays as a big contributor to the stock of knowledge. Secondly, Hs’s discussion on the sources of knowledge (Hs n. d. ) not only supplements the understanding of the terms but builds a strong working framework for this argument. On the overall, an understanding of the working definitions of knowledge and personal essays serves as the springboard for the discussion at hand. Subordinated to knowledge and personal essays are the words subjective and entertaining. Knowledge may be understood as defined in several ways but not limited to the following: ‘the fact or condition of knowing something with familiarity gained through experience or association; acquaintance with or understanding of a science, art, or technique; the fact or condition of being aware of something; the range of one’s information or understanding; the fact or condition of having information or of being learned; the sum of what is known; and the body of truth, information, and principles acquired by humankind’ and ‘applies to facts or ideas acquired by study, investigation, observation, or experience’ (Merriam Webster n. d. ). Moreover, knowledge refers to the ‘state or fact of knowing; familiarity, awareness, or understanding gained through experience or study; the sum or range of what has been perceived, discovered, or learned; learning; and specific information about something (Houghton Mifflin 2000). The accumulation of all possible information in every discipline altogether makes up the â€Å"stock of human knowledge. † On the other hand, the personal essay is one where the writer speaks from his or her own personal perspective about just any thinkable or unthinkable, imaginable or unimaginable (such as fictions) topic – emotions, experiences, places, events, things, animals, etc. A personal essay is very personal to the writer in that it relates to one’s private life rather than anyone else. In this sense, it is to a high extent particular, intimate and maybe found peculiar, but highly subjective. To be subjective is to be biased and one-sided. In the case of a personal essay, the writer has some biases with reference to any particular topic because he or she writes from how he or she views things in the environment. That is what makes personal essays highly subjective and all along carrying that personal touch. These writings become amusing or enjoyable, or contextually, entertaining to the readers on account of an experience where they become vicariously involved. Knowledge (and the accumulation of it) as understood from its given definitions are functions well fulfilled by personal essays. Hs listed and explained the five sources and the ways by which knowledge is gained (Hs n. d. ) – people, books, experience, experimentation and observation, and thinking and pondering. All of these sources heavily point to or at least allude to the voluminous personal essays. First, â€Å"people,† Hs declares â€Å"are the biggest source of knowledge for anybody† because for one reason, many people’s varied experiences can make enough experience in that area from which others may derive lessons from as a consequence of reading them. Since personal essays are highly subjective dwelling on personal anecdotes, it is not surprising that they are saturated with the first person pronoun â€Å"I† in the process of the narration (Cavallari n. d. ). These experiences as expressed through personal essays may affect the lives of others either â€Å"giving inspiration or altering some of your core values and outlook of life† (Oz Essays n. d. ). The things to learn from these numerous people experiences include also their achievements, frustrations, failures, miseries, mistakes, and skills. Furthermore, personal essays make their writer ask themselves â€Å"what experience has taught them about themselves† (Editors for Students n. d. ). And that from the personal stories grows out the points of the experience (Composition Patterns n. d. ). The lessons in life are paramount to the increase of one’s knowledge. Second, reading as much as many books about any topic is another source of knowledge. Take for instance a particular example cited by the author, Hs. The same problem that one may be confronted with must have similarly confronted others. By reading how others dealt with the same problem might just instantly give the solution as used by others. Though not so related but contextually relevant is the old saying that â€Å"there is no frigate like a book† where the reader is able to â€Å"travel† and see the wonders of the world through the eyes of those who undertook the travels and wrote about them. Third, it is true that â€Å"experience is a great teacher† according to Hs because mistakes are corrected and achievements are gained through lessons derived from past experiences not just your own but others’ as well. No matter how rhetoric but it is undeniably true that the best lessons in past experiences tells us that the present must learn from the past to make the present better and plan out for the best future. Fourth, experimentation and observation add to the stock of human knowledge by attempting at finding out, through one’s efforts and those of others through their writings, which attempts succeed that readers might carry on and which attempts fail that they might avoid in their own ventures. Watchfulness and keen observation of others’ approaches to particular situations is a sure way to gain knowledge that can be applied when the situation arises that calls for appropriate actions. What best observations can be had than reading from the personal essays of many people that one cannot possibly physically do all? Fifth, by thinking and pondering on what have been read such as personal essays can lead to a deep understanding of any topic. Take the case of personal essays of uncountable number on â€Å"How To†¦Ã¢â‚¬  like â€Å"How to Become a Millionaire,† How to Study Effectively,† â€Å"How to Win an Election,† How to Deal with Stress,† and many more. They are generally taken from individuals’ own experiences and insights that are shared to the readers. From these personal essays are skills or strategies learned that might as well work for the readers’ own successes. They are not necessarily products of empirical studies worked out from sample populations. Are they not significantly contributing to the stock of human knowledge? The process and later the formation of the habit of writing makes the individual primarily knowledgeable in many ways and secondarily acquiring the appropriate skills in communicative writing. Writing from personal experiences and incidents is actually mirroring one’s self as the lesson emerges from life experiences. Then, they develop the skill to reflect on the intrapersonal and develop the skill to write which is in itself a knowledge earned usable at any point in time especially in the academe. The readers, on the other hand, learn to write and improve, in some cases, hone their skills on the styles of writing based on the personal essays of others. The teaching experience of Andrea Sarvady is an interesting case in point. In an interview with an educator (Sarvady 2007) in a school in Atlanta, Georgia, Sarvady emphasized that requiring and training her 7th and 8th grade students in writing personal essays makes them ‘become better writers †¦ and become better people’. Writing just about anything from fiction to non-fiction, Andrea believes that the two-year personal essay writing program she does with her students is to a certain extent therapeutic but more importantly, she claims ‘it helps a lot of kids look at their own life a little more closely at an age where impulse controls issues are so huge. † The process and the progress to becoming â€Å"better people† is no doubt a consequence of knowledge earned. It is easy to contradict the opinion that personal essays are simply entertaining but does not do much to add to the stock of human knowledge. On the contrary, personal essays have much to offer to the formation of the stock of human knowledge while certainly entertaining at the same time. The argument with focus on science as a discipline, (Crichton n. d. ) carries some truth when he said that the â€Å"personal and subjective approach to essay writing entertains the reader, which adds little in comparison to the attainment of human knowledge. † However, at the same time he was quite negating his position when he said that people’s understanding of the world when â€Å"it grows, expands and then adds to the collective work†¦ once accredited and accepted as plausible, it advances the stockpile of human knowledge through the dispersal of academic essays. † In effect personal essays, although a subjective view of an objective knowledge, cannot be denied that however little, they throw in to the stock of human knowledge. Going further to the argument, human knowledge as based on the five sources of knowledge being the framework for this treatise are largely derived nowhere else but from ‘people’ where many of their ‘experiences’ are captured through their written texts as in ‘books’ narrating their own ‘experiences and observations’ of others that they ‘ponder’ on bringing about a deeper understanding of any subject matter. As a consequence, experiences of people first handedly accumulate to significantly contribute to the stock of human knowledge. Personal essays are written experiences of individuals to share their thoughts, insights, points of view, emotions, skills and abilities, ideas, usually bringing home to a point usually a lesson as a consequence of the experience (Editors for Students n. d. ). People trying out new ways of cooking, through experimentations and observations, are collected into cookery books. Similarly, innovative ways of doing interior home designs are collected into magazines and books on home designing shared by countless others. Landscaping and gardening are available in many books from the ideas of many creative individuals. Skills honing activities in any field of interest are available in books and magazines. Many researches utilize the interview instruments which are generally derived from interviews of real people eliciting from their own experiences. From this wide array of information, generalizations are made into principles, theories, and concepts. The amalgam of experiences and observations found and shared in personal essays accruing make up the colossal stock of human knowledge more than just entertain readers. List of References Cavallari, D. What is a Personal Essay [online] Available from [June 4, 2009] Crichton, A. A Subjective Look on Objective Knowledge[online] Available from [June 2, 2009] Editors for Students â€Å"The Personal Essay – Essay Writing Tip #6† [online] available from [June 3, 2009] Houghton Mifflin Company(2003). The American Heritage Dictionary of the English Languag, 4th ed [online] Available from [June 3, 2009] Hs, S. Sources Of Knowledge – How To Gain Knowledge In Any Field [online] Available from [June 4 2009] Merriam-Webster’s Online Dictionary [online] Available from [June 3, 2009] Personal Essays in the Classroom (March 28, 2007) [online] Available from [June 4, 2009] Interview Oz Essay Personal Experience Essay[online] Available from [June 2, 2009] Composition Patterns The Personal Essay [online] Available from [June 2, 2009]

Condom Advertising Essay

Condom has been a vital contraceptive and STD prevention tool for thousands of years. Several types of male and female condoms are available. Some condoms are made of plastic or animal tissue i. e. lambskin, latex. Condoms are the most effective against viruses such as HIV but Condom use declined markedly during the 1960s as the birth control pills was introduced and contraceptive devices such IUDs became more widely accepted. After the introduction of birth control pills people started avoiding condoms because according to them sex with condoms doesn’t give that much pleasure, But the emergence of HIV/AIDS in the early 1980s , condom use re-emerged and has became increasingly recognized as a critical means of preventing infection with HIV and other STDs that can facilitate HIV infection. Yet many of those at high risk of contracting HIV are not using condoms consistently. For example, recent studies have found that 40 % of sexually active high school students or adult world wide did not use a condom during their most ecent sexual encounter and 87 percent do not believe they are at risk of acquiring HIV. Controversy over Condoms Advertising: Condoms promotion campaigns especially those using a mass media and targeting sexually active youth are controversial. Public usually don’t want to see condoms commercial. Especially in Islamic society, a large number of people are against contraceptive advertising. Do people really feel embarrassed watching such ads in front of their family? Fear of public controversy makes official support difficult and often weakens the potential impact of mass media interventions by diluting the content of the message. Entertaining condoms commercials do always face public’s controversy. Networks don’t care whether commercials contained message or not, they want decent condoms commercials. They want condoms marketer to hide other benefits of condom except prevention of STDs and HIV/AIDs. But do decent condoms commercial can make an impact on consumers mind? Does use of humor and sexual appeal in condoms commercial lead the youngsters towards sex? Networks have been slow to respond to the increasing public acceptance of condom advertising for fear of arousing the opposition of conservative groups. Networks believe that viewers think that condoms encourage promiscuity or may be uncomfortable with the idea of condom advertising within the privacy of homes. Most of the networks want very decent commercials of condoms or otherwise they do reject commercial; Recently FOX and CBS both rejected the Trojan pigs commercial. Both had accepted Trojan’s previous campaign, which urge condom use because of the possibility that a partner might be H. I. V positive, perhaps unknowingly. In a written response to Trojan, though, FOX said that it had rejected the spot because â€Å"Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy. † Due to limited budget and other restrictions, condom marketers and advertisers are facing many problems, because of these restrictions condoms advertiser tend to direct their message to niches audiences through targeted magazines and cable stations (i-e MTV, Channel V, SHE magazine ) rather than the major broadcast networks. The restrictions placed on condom advertising by networks and local stations combined with the modest dvertising budgets of condoms marketers has kept condom advertising at low to imperceptible levels. Advertising of condoms remains more restricted than advertising of many other products including contraceptives. And whether it is due to those restrictions or for other financial reasons, the advertising budgets of condom companies have been so low that condom ads h ave been relatively rare even on those networks and affiliates willing to accept such ads. We have seen many beer commercials; Viagra and oral contraceptive appear on TV (different networks of world) regularly, condom advertising remains limited and highly controversial. Condom advertising is prohibited by National Association of broadcasters’ (NAB) code of Conducts and many religious parties do not permit networks to air its commercials. The first network in the world was KNTV, San Jose, which despite codes decided to carry a spot for Trojan in 1975. Some of the networks and stations that accept condom commercials impose certain limits on them, such as restricting the time of the day they can be run, or requiring their messages to be focused on diseases prevention rather than birth control. Condom marketers express frustration with the time limits networks impose. Condoms marketer could not place their condom ad during primetime even though other consumer product are able to run a network commercial that stimulate sex. Some networks draw a strong line between messages about disease prevention – which may be allowed – and those about pregnancy prevention, which may be considered controversial for religious and moral reasons. Policies for Condoms Advertising: The sensitive and personal nature of this product category warrants that particular care be exercised by the advertiser in the development of commercials. Such commercials will be accepted only if they meet the following conditions: Commercials must: †¢deal solely with the issue of disease prevention †¢make education of the public of primary importance †¢display and promotion of the product must be done in a responsible and sensible manner Commercials must not: †¢make mention of contraception †¢promote casual sex and promiscuity Public Opposition: Usually in forming policies for condom advertising, networks executives rely heavily on audience feedback. The less they hear from viewers on issues around condoms advertising, the better they assume such advertising is received. Silence is golden in this case! The less response, the better it is. Industry executives agree that the landscape for condom ads has improved markedly in the last several years but note that there are still significant obstacles to overcome for greater consistency in policy and broader acceptance. Advertisers vow to continue trying to reach a broad market through network television and say they will grow their budgets when they can more easily place their ads. Most networks say they will continue to evaluate viewer reception to ads from this small but increasingly less controversial advertiser. Most of the people believe that condom ads motivate young’s to do sex because it eliminates the fear of HIV/AIDS, STDs and Pregnancy. And it opposes the traditional values that sex should be kept within the marriage bed. People oppose condom ads because they promote promiscuity. Some TV stations, especially on cable, permit some limited condom advertising, but only late at night when children are presumed to be asleep. Condoms adverts do often appear in magazines which appeal to young adults. Whenever people see condom commercials they switched the other channel or will turnoff the T. V set or may be leave the gathering immediately. Family planning groups argue such ads could help reduce teen pregnancies and check the spread of sexually transmitted diseases including HIV/AIDS. People celebrate the sensational aspects of sex and sexuality while entangling the public health aspects of the issue in a straightjacket of fear, shame and denial. Manufacturer do use sexy images to sell sneakers, soft drinks, cars and cosmetics, doesn’t it make a sense for the condom marketer to use them. What do we believe that condom advertising should be aired on TV, there was no consensus on how ad should feature the product and when it should be aired. Our world is on the verge of an AIDs epidemic. Can we afford to be coy about sex and contraception? In urban settings, people seem to know that condoms, if used properly can deter the spread of HIV/AIDs and prevent pregnancy. Many new studies have shown that condom advertising, banned for many years on network television is acceptable to most Americans, Europeans, Germans and Asians. The spread of HIV/AIDS has convinced a growing number of governments to liberalize policies toward condom advertising. Condom ads were once banned in the United Kingdom and France, for example, but are now legal. Other countries that explicitly permit condom advertising include Brazil, Colombia, Denmark, France, Peru, Singapore, and Uganda. The government of Ethiopia itself advertises contraceptives, including condoms. In Russia a government safe-sex campaign uses advertising as its main approach. In contrast, some governments continue to forbid condom advertising or strictly regulate it. In Indonesia, for example, condom advertising is not allowed if condoms are promoted for sexual activities such as extramarital sex or sex with commercial sex workers—illicit activities likely to spread HIV/AIDS—but is acceptable if condoms are promoted as a family planning method . Condom ads do not negatively affect viewer’s attitudes toward advertising, although networks restrict the time of the day when condom ads can air and limit their message and tone. But the question arises that these ads should be aired only on a particular time Do the message of safe sex if not for the whole society? Or only particular classes of society are exposed to the risk of sexually transmitted diseases or HIV/AIDs or pregnancy? Ten years ago, no broadcast television network would air a paid condom commercial. Today, three of the six major broadcast networks allow condom companies to advertise on their airwaves, with some limitations on message, tone, and time of day. Fox began accepting condom ads in 1991, CBS in 1998, and NBC in 1999. ABC, UPN, and The WB continue to prohibit paid condom ads. ABC airs ads for prescription birth control pills, and The WB says it would consider ads for the pill as well. UPN and The WB do not broadcast network programming after 10 p. m. Several cable companies have allowed condom advertising for years, and some broadcasters that restrict paid condom ads accept public service ads referencing condoms or safer sex. One advertising agency said that television is one of the most effective means of educating people on the use of contraceptives. However, business people should avoid offending local cultural, social and religious sensitivities. It can be difficult to promote a practice or a product that can interfere with sexual pleasure, can be awkward to use, provides no immediate rewards, and is often associated with distrust and immorality, and whose reliability and effectiveness are often questioned. To be effective, condom promotion must engage people, reach them emotionally, and persuade them that using condoms is important, acceptable, convenient, and the social norm. The advertising of condoms can be especially difficult in conservative societies. The approach in Egypt, where the target is families and the message is family planning, contrasts dramatically with a risque 1998 advertising campaign developed by McCann-Erickson for Durex condoms, targeting young single people and run in Europe. In Egypt, an advertising execution for a condom brand shows a father and mother introducing themselves and their children in a loving way. The message, explained by the parents, is that having only two children, spaced a few years apart, means that one can spend time and attention taking care of them. The advertising of condoms is a very sensitive topic, whether in the context of family planning or preventive health care. In Bahrain, regarded as one of the more liberal Gulf States, the advertising of contraceptives is forbidden. Other products may also be subject to restrictions because of a desire to maintain modesty in the society. For example, a Korean company applied for permission to advertise its underwear product in the Bahrain airport location. The advertising was acceptable only if the words â€Å"Best Cotton Underwear† was removed; which shows the offending text crossed out. Benefits of Condoms Commercials: Several factors proved the importance of condoms advertising: the devastations wrought by HIV/AIDS; the sexual nature of many TV shows; if you see from the public point of view, condoms have an even greater potential in that they can reduce the risk of aids and other STDs, networks are not justifying turning condoms ads down while accepting other contraceptive ads. Following are the main reason why we favored condom commercials: 1) Lack of awareness (especially among sexually active young people) of the effectiveness of condoms in preventing the transmission of HIV/AIDS and some other STIs, as well as pregnancy. ) Promote condom use as fashionable, acceptable and responsible, and as an essential part of HIV/AIDS, sexual health and sex education. 3) Short, 30-60 second radio and television advertising spots can be highly effective in delivering health-related messages. 4) To educate the public to the only product †capable of slowing the spread’’ of acquired immune deficiency syndrome, or AIDS. 5) It will reduce the unwanted pregnancy rates Condoms Advertisement in Pakistan In Pakistan, men are the primary reason why family planning is not a priority and contraceptive use is so low. In a country with about 130 million people, only 12 percent of Pakistani women report using a modern contraceptive method, and Pakistan has the highest total fertility rate among the ten most populous countries. Men’s concerns, beliefs, and practices must be addressed; failure to do so will relegate Pakistan, and its women, to continued high birth rates and unnecessary maternal and child deaths. Men must be motivated to act, to be concerned about their family’s and their wife’s health. Only when men act, or at least do not interfere when their wives desire to act, will the situation improves. The widespread social marketing of condoms in Pakistan has been useful in exposing men to modern methods of avoiding unwanted pregnancies. In Pakistan, men dominate all activities outside the household, including shopping. Thus, men see Sathi condoms at local shops, learn from the media or from friends that it is a simple and affordable means of preventing an unwanted pregnancy, and are inspired to purchase it. Sathi can thus be seen as an introduction to modern contraception, with some couples then graduating to more effective or permanent methods. Targeting Men: The overriding dominance of men as decision-makers in Pakistan, and the restrictions on women’s movements outside the home, has fueled the need to target men in national FP campaigns. Condoms, the premier male contraceptive method, have traditionally been promoted to men. As a result, PSI/SMP has tailored its multi-media condom social marketing messages and educational campaigns to appeal to men and address their resistance points. a. Sense of Male Responsibility The objective of these campaigns is to increase a man’s sense of responsibility for family size and for his wife’s reproductive health. An increased sense of male responsibility – combined with appropriate knowledge about the benefits of family planning, messages which motivate action, and clear instructions on where to go for quality FP products and services – should lead to increased contraceptive use. PSI/SMP has used multiple strategies to motivate men to purchase Sathi condoms. b. Providing Relevant and Correct Information to Men Even with female contraceptive methods – such as Green Star IUDs, oral contraceptives (OCs), and injectables – PSI/SMP targets its messages for male as well as female clients. It is critical to get the men on board since they have an important role not only in the decision to purchase contraceptives, but because they are often the ones to buy the products. In some cases, when a woman’s movements are restricted by purdah, for example, her husband will visit the doctor or pharmacist and may be the only source of information on oral contraceptives and their potential side effects. c. Small Family Norm The PSI/SMP television and cinema commercials which promote Green Star hormonal contraceptives and FP clinics prominently feature men. In one scene, a husband is at first reluctant to discuss family planning with his wife, or permit her to visit a Green Star clinic. After a dream sequence, in which the husband is overwhelmed by rowdy, noisy children, he immediately agrees with his wife that there should be an adequate period between births in order to give each child the time and attention she/he deserves. The commercial closes with the couple visiting a Green Star FP clinic together. d. Male Providers While PSI/SMP is engaged in intensive efforts to train female medical practitioners, it will also train thousands of male doctors and pharmacists. Research indicates that men are more likely to go to other men – particularly male doctors and pharmacists – for information about family planning. It is therefore important that these male medical practitioners provide correct information to men, so that misconceptions can be dispelled and men can assist and even motivate their wives to begin practising contraception. e. Inter-spousal Communication PSI/SMP also communicates more generic messages to the public, those which do not promote a specific contraceptive method or brand, but instead aim to change behaviors in ways that encourage family planning practice. For example, television, radio, and other media promote inter-spousal communication, with a husband and wife discussing family planning options. Research in other countries has shown that couples who discuss family planning are more likely to use modern contraceptives than those couples who avoid the subject. f. Girl Child Throughout its communications campaigns, PSI/SMP has strived to improve the status of women in Pakistan through positive and empowering images and messages. In all PSI/SMP advertisements, for example, a couple is shown with only one child – a girl – with the father obviously loving and caring for the girl. By consistently showing a girl child, PSI/SMP hopes that this will decrease Pakistani men’s preference for a male child, and show that girls are equal in value to boys. Improving the status of women in the eyes of men and in the eyes of the society will lead to increased female empowerment, ultimately resulting in women asserting more control over their reproductive health and family size. Since Pakistan is considered an Islamic society, running condoms commercial on air would raise some controversies. People are not ready to accept these commercials. For them watching condoms commercial, discussing sexual issues is a bit embarrassing. Condom commercial motivates people to have sex out of marriage bed and this is what against their traditional values. It is something that is prohibited in Islam. Condoms advertising were aimed to be potentially socially sensitive in the Asian community, particularly which could clash with traditional values, like keeping oneself disinterested and pure, having few desires, respect for tradition, and moderation.

The Effects Of Economics And Civic Culture On A Modern...

Despite its very personal effects, money can feel decidedly impersonal in an advanced economy. Young debtors struggling to pay their creditors often find themselves playing phone tag with faceless collectors, even though that same debt could very well be funding their parents’ retirement portfolios. The idea of culture, on the other hand, feels infinitely more personal. Even the members of groups as large as the Democratic or Republican parties can feel an intimate connection with their peers. Although money can often feel personal and groups impersonal, most political scientists separate the effects of economics and civic culture when explaining democratization. Putnam, for instance, analyzes the effects of socioeconomic modernity and civic community in distinctly defined sections. Researching the two effects individually has advantages – for one, theories with only one explanatory variable become noticeably simpler. Yet the same forces leading to the development of civic groups also lead to the development of modern economies. As much as people champion small businesses and denigrate big ones, big businesses are essential to the growth of a modern economy. For all of their bureaucratic missteps, businesses with thousands of employees often enjoy economies of scale that enable them to fulfill key economic functions. Replacing FedEx or UPS with a plethora of small businesses would undoubtedly hurt America’s transportation network. Replacing the Big Three automakers with aShow MoreRelatedThe Effects Of Socioeconomic Modernity And Civic Community864 Words   |  4 Pagespersonal effects, money can feel decidedly impersonal in an advanced economy. A young debtor’s obligations, for instance, might very well find its way into a mutual fund her parents own. The idea of civic community, on the other hand, feels infinitely more personal. 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He portrayed Italy in the fourteenth and fifteenth centuries as the birthplace of the modern world and saw the revival of anti quity, the perfectingRead MoreEssay about Summary of Primacy of Culture by Francis Fukuyama1443 Words   |  6 Pages THE PRIMACY OF CULTURE Democracy’s Future – Francis Fukuyama argues that for any new ideology or political trend to emerge that rival those of liberal democracy, it requires the precursor of developments at the level of civic society and culture. Accordingly, he sees the only civic society, and culture that seems poised to do so is Asia. Fukuyama bases his judgment on the claim that for the consolidation of democracy, there must exist four levels of change: On the first level is IdeologyRead MorePower of Media in Modern World Essay examples1032 Words   |  5 PagesMedia is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. 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As individuals and as groups they pursued the path towards freedom, equality and acquirement of citizenship by being part of the military, political movements, civic bodies, unions, religious activities and in various cultural streams. The book trav els through two centuries and should be of interest in all interestedRead MoreThe Impact Of Social Media On Arab Countries1434 Words   |  6 Pagesrally individuals around social causes and political campaigns, civic participation and interaction between individuals (Scott Jacka, 2011). However, there has been a criticism of the rise in social media, these critics suggest that it needs to be controlled and there should be heave censorship. Nevertheless, despite these conflicting views the social media has contributed to a revolution in the Arab countries by developing the economic growth. 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